Digital Webinars

Most of us treat website compliance like an afterthought - something to "fix" quickly so we can get back to the "real" work. But when we rush through cookie banners and ignore accessibility, are we actually protecting our business, or are we just creating a bigger problem for later? Digital marketing has become far too reactive. We slap an "Accept All" button on a site and assume we’re covered, only to realise we’re failing the people we actually want to reach.

Paid media advertising can be a powerful way to reach the right people at the right time. But when budgets are tight, is it really worth investing in Google or social ads if you only have a small amount to spend? This free, members-only webinar will help you understand how paid media can work for your business, even on a modest budget.

The Large Language Model (LLM) revolution is happening, right now. Your customers are already using systems like ChatGPT and Google Gemini to discover and learn about you and your competitors. Early studies show that recommendations from these tools can have a significant impact on customers’ opinions around brands and the eventual choices they make.