Wicksteed success at home and abroad

Not content with achieving record sales in the UK in December and January, leading play equipment manufacturer Wicksteed Playscapes is taking on Europe.

With more than €4m sales – another record – in France last year, a huge contract, just completed, covering some 200 sites in northwest Spain, Wicksteed is now enjoying expansion into The Netherlands, with plans to push out into Germany and Poland.

Wicksteed’s reputation is leading the way, with Replay, a well-established Dutch play company keen to forge a partnership.

With the deal only sealed in August 2007, Wicksteed has seen more than £100,000 worth of sales in The Netherlands already.

The older kids love the challenges and excitement of Wicksteed’s Monsta-Zones

Stuart Wetherell, sales director of Wicksteed, said: “We were so pleased to be approached by Replay as we didn’t have any coverage in The Netherlands. The new ranges, particularly the Monsta-Zones multi-play system and Mystical World, a modular system for the younger age range, have really taken off – both in the Netherlands and back here in the UK.”  

Edward van den Borne, director of Replay, said: “We’re very happy about the partnership with Wicksteed – it’s only been a few months and we’ve already had good results. “The equipment has proved popular and we’re hoping we can also sell the Multi-sports system soon, so we can give a full range to our customers. This is just the beginning of our relationship with Wicksteed, but I think it’s going to be a great partnership well into the future.”

Stuart added: “We are delighted with how sales are going. Our company in France – Bois D’Orraine – have had a record year, coupled with the huge sales success in Spain, it clearly demonstrates that Wicksteed’s commitment to quality and innovation can cross borders.”

Learn more about Wicksteed visit   www.wicksteed.co.uk

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