PPA Members to launch Disney's Mickey Mouse Clubhouse DVD

Members of the Play Providers Association (PPA) have been given the opportunity to launch Disney’s latest DVD aimed at pre-school children.

To celebrate the DVD release of the Mickey Mouse Clubhouse: Storybook Surprises on
March 17th, PPA members will run a special Disney Day on Friday 14th March. Disney will

provide a play pack to every child who visits a participating centre on the day of promotion. The pack will contain a Disney Playhouse Channel sampler DVD, containing three episodes, an eight-page booklet featuring activity and colouring sheets and competition opportunities to win £100 Disney store vouchers and a pack of Disney Preschool DVDs. Each centre will receive 3 copies of Mickey Mouse Clubhouse: Storybook Surprises which will also be available as competition collateral.

This is an exciting link up for the PPA members; as not only will members be able to align themselves with one of the most famous brands in the world, but their customers will receive a Disney fun pack to keep the kids entertained.

Speaking about the new partnership Russell Gardner from the PPA executive committee commented: “The PPA is delighted to announce our partnership with Disney. The PPA and all its members continually strive for excellence in customer service and are committed to raising standards in our industry. This unique programme, designed to promote Mickey Mouse Clubhouse Storybook Surprises DVD, will be rolled out through the 90 plus PPA members and is expected to reach over 25,000 customers during the promotional period. PPA customers spend on average 1.5 hours in each site providing an ideal route to market for Disney and other organisations keen to target the 0-11 age group. We hope to build on this relationship with Disney and develop other innovative programmes in the near future.”

Disney executive, Jacqui Ashworth said: “This is a great opportunity for Disney and we are delighted to link up with the PPA in this way. There is a natural synergy in working with the PPA’s members, we share the target audience, and from a marketing perspective, it is an effective means of communicating the launch of a key pre-school title to parents and kids. The kids will love the fun packs and should keep them out of mischief for a while.” 

For more information regarding the PPA visit www.playproviders.org.uk

 

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